Welcome to EZ-Link’s official Lazada store!
This store is the authorized retailer of EZ-Link cards, charms, and other products by SimplyGo Pte. Ltd.
SimplyGo Pte. Ltd. is the issuer and distributor of EZ-Link cards - the contactless travel cards used for paying fares on public transport and making purchases at retail merchants. The cards are available in different form factors, including charms and wearables.
The people of Singapore love using EZ-Link cards, and SimplyGo continuously introduces new designs to spice up their daily journeys. These designs feature trendy characters such as Hello Kitty, Pokémon, Marvel Superheroes, Disney icons and We Bare Bear; as well as special edition commemorative cards and more.
In addition to cards, SimplyGo offers other innovative products such as the wildly popular EZ Link charms - cute trinkets with full EZ-Link functionalities, featuring novelty designs such as Hello Kitty and Iron Man. Wearables are another category of non-card products from SimplyGo that are smart, stylish and offering EZ-Link payment functions.
The SimplyGo app allows you to view your travel expenditure or card balance on your phone. You can also top up yours or your family’s travel cards, earn reward points when you pay with EZ-Link and redeem rewards. With the SimplyGo app, you can do all these things and more, anywhere and at any time!
